Commercial
Buchan
Billboard Replacement
We replaced the original billboard with a fully tracked and composited design that blends into the environment. The perspective, lighting, and grain were matched to the live footage to keep it realistic. The result feels like it was physically installed on location, not added in post.
How we combined VFX and AI
This zoom out combines practical footage with AI-assisted enhancements and VFX work. We used AI to refine textures and extend environments, then integrated everything through compositing.
Slow Shutter
By using slow shutter techniques, we introduced natural motion blur that adds energy and movement to the frame. This approach creates a more dynamic feel while maintaining clarity on key elements.
Probe Lens
This unique lens allowed us to capture extreme close-ups with depth and perspective that standard lenses cannot achieve. It brings the viewer directly into the material and texture of the product.
Wide Angle Lens
With a wide angle lens, we captured both the subject and the surrounding environment in a single frame. This adds context and makes the space feel larger and more cinematic. It also enhances movement and gives the visuals a stronger sense of presence.
How we make the visuals pop!
We enhanced this shot with VFX and compositing to add subtle but effective details. The books were digitally introduced with matched lighting and shadows, and the spoon was animated to fall naturally into the cup. A fast tilt down movement adds energy and gives the final moment a strong visual pop!
